Google Internal Environment and PESTEL Analysis

Google Internal Environment and PESTEL Analysis Theoretical The motivation behind this venture is to deliberately break down a worldwide organization of our decision. Our contextual analysis is Google Inc. which we will systematically separate, utilizing different sources. We picked Google since we discovered truly fascinating because of the way that not just it is the greatest web internet searcher to date, yet in addition a pioneer in its industry. In view of existing writing and web references, will attempt to investigate its inside and the outer condition. Presentation Google has involved the overwhelming situation in its industry since the start because of its interesting item which is a consequence of its unmatched workplace. It has proceeded to achieve the biggest portion of the online web crawler showcase as it furnishes its clients with an item that is trouble subbed despite the fact that there are various contenders. By examining the inside and outer condition of the organization, it is clear that Google is running an all around oiled machine, focusing on even the least noteworthy detail so as to guarantee that it gives a brief and solid item to its clients. History Google was established around 1995 by Larry Page and Sergey Brin while they were still college understudies. The thought depended on pages PhD research venture called Backrub. This included scientific properties of a connection structure on the web. Having recorded more than 50 million web addresses, Google was officially consolidated by 1998.it has such noteworthy impact that an organization could either significantly profit, or be truly hurt contingent upon the inquiry rankings. Other than being the top web index, Google highlights different capacities, for example, Gmail, Google Earth and Google Docs. In addition, Googles extraordinary achievement and consistent extension and advancement are because of their unrivaled workplace which means to keep everybody upbeat, except effectively does as such. (Google, 2011, Keller et al, 2008) Inner ENVIRONMENT Assets Capability Theory Sources The mix of sources and abilities, characterizes a decent system of an organization. Google accomplished to join in a perfect world its sources and capacities, as should be obvious that its system, is working. Ones organization assets can be isolated to unmistakable, elusive and human. Alluding to Googles unmistakable assets are the monetary sources from publicizing organizations, crude materials, mechanical gear, current offices, creative plan of landing pages and equipment. Concerning the elusive assets they are, high innovation, overall notoriety with clients and providers , solid brand name , colossal information base, licenses like Google Earth and eco neighborly Blackle. Another significant immaterial factor is the business culture of Google which doesn't just think about the administration of clients yet in addition thinks about huge workplace. Besides with respect to the HR, Google has a lot of high-gifted and skilled staff. Besides, another significant factor of Googles achie vement is its expertise which cannot be imitated by some other opponent firm. What's more all representatives are knowledgeable about the market of data based administrations. Google has solid initiative joined with preparing which brought about steadfast staff. (Christodoulou, 2010, David 2007) Abilities The mix of sources, unmistakable, elusive and HR make the fitting abilities. Capacities isolated as minor abilities which can only with significant effort imitated and principal capacities which can. By joining its assets, Google makes some compelling abilities. Adaptability, brisk reaction and speed of appropriating the data are delivered by the mix of tremendous information base with the profoundly propelled programming. These capacities are essential since they can't be replicated without any problem. Another principal ability of Google is inventive and compelling HR the executives. This is additionally an aftereffect of good initiative with exceptionally gifted and explicitly prepared staff. Moreover, the mix of HR with the product and developments has the aftereffect of structure capacity, which is imitated. The correct transmission of data between authority, representatives and the way of life of Google brings about great correspondence, as an essential capacity. The mix of the correct association in HR with the program framework makes the principal capacity of snappy responsiveness to clients. (Christodoulou, 2010, David, 2007) Upper hand Worth Google gives a high worth item which fulfills its buyer needs, whatever they might be, rapidly and productively. A costumer can utilize its web crawler when searching for data on truly anything also known, or not, that would be. This is the thing that keeps it in its market commanding situation as the main web crawler as it gives such an uncommon item. Moreover, Google utilizes a program call AdSense which is indispensable I request for organizations to create salary. This is because of the way that there is more traffic, subsequently more presentation, which therefore prompts an expansion in deals. (Morrow, 2009, Thompson and Strickland, 1998) Irregularity Googles irregularity can be seen even on its landing page which is not normal for any of the opponent organizations. There is a 28 word limit strategy for the landing page, implying that it is the one in particular that which is totally mess free, letting clients centers around what they need to utilize the item for with no interruptions. This thusly shows Google inc. needs to give a top notch item that addresses shopper issues, instead of attempting to pick up benefit from irritating notices .Furthermore, the significance of the consequences of the web crawler make it clear that Google succeeds and arrives at its plan to give a result of the highest caliber for every client. Contrasted with its rivals, yippee and Microsoft, it is the most productive and exact while giving a customer the outcome. (Morrow, 2009) Imitablility Googles novel landing page has not been imitated by its rivals because of the way that they are progressively intrigued by what purchasers need to feel loosened up utilizing this web index, instead of benefitting from notices. Likewise regardless of whether contenders attempt to impersonate Googles results, they would require a huge database, amazingly quick PC memory, and servers all around the globe. Moreover, Google attempt follows what you search each time and in a manner gets more intelligent so as to give you the most pertinent outcomes each time you search. It essentially can determine what you are searching for even the word which have been utilized has more than one significance. (Morrow, 2009) Substitutability The truth of the matter is that Google has substitutes, for example, Yahoo, Microsoft, Ask and Bing anyway it keeps on ruling the market as it gives the best item and in this manner increasing solid client dedication. (Morrow, 2009) Worth chain Because of the way that Google gives data based administrations, which is a nonphysical item, its worth chain contrasts from the conventional structure. Their crude materials are the web clients who use Google to look. Similar clients are then coordinated by text commercials into their promoting accomplices sites where the deals happen, which is likewise the completed program. Moreover, the internet searcher works so that it keeps record of the clients past hunts so as to give increasingly important outcomes in future inquiries, which thusly implies that web clients are coordinated to sites where there is greater likelihood that buys will happen. What's more, because of exceptionally talented and qualified staff, the reliance of essential exercises on human asset is very high thus causes an expansion in costs. Activities, deals, dissemination and administrations are directed with the guide of Googles servers and its interior programming, all of which add to the worth chain as they in crement the organizations benefit. It additionally spreads its tasks comprehensively so as to be continually mindful of changes which thusly assist Google with boosting its benefit. (Morrow, 2009) Statement of purpose To compose the world data to make it generally open and helpful From this announcement we can see that Google Inc isn't keen on benefit boost yet endeavors to address the issues of its clients with a great item. Likewise Google expresses that sharing data and offering access to it, with the goal that each individual on the planet could discover whatever he needs from a wellspring of his inclination. (Morrow, 2009) Outside ENVIRONMENT PESTEL Political With respect to the world of politics, Google has scarcely any political limitations. Right off the bat, one of the political issues that it faces is with the Department of Justice, because of the way that there are a lot of wrong substance and arranged records. Also, it has issues with the Chinese Government, in light of restriction of looking through outcomes. Google make an effort not to have issues with control universally, in view of its participation with the U.S Government and the assurance of individual security. Hence, it has made security terms on its landing page, where clients can discover data. What's more, numerous nations of Asia have impediments on what can be looked, however by and large most of nations around the globe don't have limitations. (David, 2007, Morrow, 2008) Prudent These days, there is a financial emergency everywhere throughout the world witch altogether influences worldwide deals. Besides, one of the nations that have been hit the most are the United States, where Google is found. In any case, this emergency has not influenced Google, since it doesn't sell direct items, however benefits which are supported by promotions. Additionally, the free arrangement of Google prompts an expansion in its ubiquity, which thus keeps up its great relations with promoting firms. At long last, its incredible information available permits Google to have the option to react to any sort of emergency. (David, 2007, Morrow, 20

Amy Tan’s “Two Kinds” Essay

In Amy Tan’s short story â€Å"Two Kinds† we see the stressed connection between a Chinese outsider mother and an original American little girl. All through the content, Jing-mei’s mother constantly pushes her to turn into a wonder. She is so over the top of her daughter’s greatness, that she doesn't see the passionate harm she makes. Jing-mei responds contrarily to the weight. She gets uninterested, irate, energized and cheerful; her feelings vary, in light of the fact that she is in a never-ending battle between her personality and the character her mom attempts to make for her. Nobody wins this back-and-forth; it just finishes out of frustration and disillusionment. Jing-mei decides to turn into the direct inverse of what her mom needs. It just demonstrates that forcefulness doesn’t work in any circumstance. In the start of the story, Jing-mei attempts to do everything right. She obliges her mother’s almost incomprehensible tests, attempts to become Shirley Temple’s twofold and for the most part keeps up a decent disposition about her mother’s steady inciting. â€Å"In the entirety of my imaginings I was loaded up with a feeling that I would before long become perfect,† she said. Jing-mei attempted to persuade herself that she could become what her mom needed her to be. Regardless of the endeavors made by Jing-mei, she generally appears to miss the mark concerning her mother’s desires. Her mom persistently pushes her, since she needs her girl to be more effective than she is. She feels that in America, the sky is the limit on the off chance that you make a decent attempt and practice. This is valid for some things; nonetheless, turning into a short-term wonder isn't one of them. It doesn’t take Jing-mei long to understand that she will never satisfy her mother’s requests. She is harmed in light of the fact that she feels that her mom doesn't acknowledge her for the individual that she is. Her mother’s bombed trusts and clear disillusionments pound Jing-mei inwardly. Out of her agony, she intentionally extends a character that her mom objects to. Her personality gets adversarial and pugnacious, where it is was once accommodating and serene. She purposefully makes statements like â€Å"I wish I’d never been born,† in endeavors to hurt her mom, as she was injured. In spite of the unpredictable relationship, poor mentality and various frustrations, Jing-mei’s mother furrows on, considerably more energetically. She is persuaded that she can make the normal young lady into a phenomenal sensation. As the years cruise by, the fantasies about Jing-mei’s mother blur away. Jing-mei drives a normal life, committing normal errors and essentially being the normal lady. Her mom at long last surrenders trust. She offers the piano to Jing-mei, in an exertion that I accept, is to represent that she is giving up. It could be a harmony offering, or it could simply be that she at last capitulates to the acknowledgment that her girl will consistently be simply Jing-mei. The piano is practically similar to a trophy, it says â€Å"OK, you’ve won.† After Jing-mei wins she is agreeable enough to play the pianoâ€the household item that tormented her. She finds a sense of contentment playing â€Å"Pleading Child.† initially she sees that the other portion of the melody is â€Å"Perfectly Contented.† At the last stage in the story, that is actually how she feels, superbly mollified.

Parcc Lal Essay Samples - Learns to Write Parcc Lal Papers

Parcc Lal Essay Samples - Learns to Write Parcc Lal PapersParcc Lal Essay samples contain the complete composition of a Parcc Lal Essay on average, an average student. Most of these papers were originally written by Mr. Lal for his student. Though, he never claimed to be a writer and yet he still claims that he is one and this is probably the reason why a lot of the students fall prey to the same thing.The question is: Do these students really understand what they are writing and are they actually writing the complete people who they are trying to express? Many students make a mistake that is 'detached'. When writing these papers, students must do a lot of introspection, especially when writing the material that will appear in their own exam.By 'detached' students are only thinking about themselves, their grades and how they could possibly attain them without actually doing anything to achieve them. By this, they should understand that these papers are not meant to be read in a vacuu m.Instead, students should get involved with some of the Parcc Lal Essay samples and write them with some extra zeal and interest. They should be able to express themselves more clearly and precisely and since the papers include some important material such as working mathematics, working logic and graphs, students should make sure that they are able to retain the necessary information when they are all done.Parcc Lal essay samples are also known to be creative and to be an enigma to the majority of students. Because of this, many students resort to the help of the Internet and try to look for some more Parcc Lal samples to try and find solutions to the problems they have. This means that these students will probably find the solution on the Internet but then they will realize that it is not something they can easily apply in their own work.That is where it becomes essential that students look for Parcc Lal Essay samples online and take a closer look at them. They should try to dete rmine if the materials are just right for their work and they should be able to learn to express themselves more clearly in these papers. If they are able to learn this, they will most likely know that the weaknesses are and can work on these things to improve their overall performance.Students should keep in mind that learning anything through books and tapes is not a good enough substitute for the genuine Parcc Lal papers. They should also be able to spot the typos and the grammatical errors in these papers. This means that they should study the essays in context and with the help of the Parcc Lal Exams software.In the end, students should use the reading and writing skills they have acquired from studying Parcc Lal essays. In other words, they should be able to get an idea of how they are supposed to be able to express themselves in a complete and perfect manner.

Using the Global Integration - Local Responsiveness Framework - Free Essay Example

Sample details Pages: 4 Words: 1137 Downloads: 1 Date added: 2018/12/19 Category Business Essay Type Research paper Level High school Did you like this example? Introduction According to D. Siluh (2011) multi-domestic strategy can be defined as a strategy where companies try to achieve maximum local responsiveness by modifying both the product they offer and the marketing strategy they use to match different national conditions. Or product markets that initially serves local customers preferences and the functional requirements therein may differ from other markets. Don’t waste time! Our writers will create an original "Using the Global Integration Local Responsiveness Framework" essay for you Create order Some products such as food and beverages, clothing and lifestyle products are some of the appropriate examples of multi-domestic markets which may vary considerably across different countries where consumers prefer to have the local variants. Examples of multi Domestic Corporation are; Philips Company, Coca-Cola company, McDonalds and KFC. This concept primarily focuses on how to maximize effectiveness and efficiency in a company by exploiting economies of scale, experience and marketing skill, production and logistics. Any company taking this strategy assumes that foreign market opportunities are of the same importance as of the home market opportunities. For a company to succeed in adapting to meet market needs, its important to maintain competitive leverage in local markets. So the company adopts and follows differentiated marketing strategy with different marketing mixes in different markets in the world. Companies employing this marketing strategy will definitely need to understand the various local market cultures and emphasize their entry into those markets based on demographics of that area. For a domestic strategy to be successful, it is very vital of them to greatly invest in research of the various localities where the products are actively marketed. Multi domestic strategy is mainly used to create a wide range of tactics that are used to adapt and fit into markets that share a lot of similarities while customizing the marketing and advertising efforts to perfectly match with the local market. There are three major strategic approaches of multinational enterprises. They include; (1) the global strategy. (2) The multinational (or multi-domestic) strategy and (3) the transnational strategy. In our case we will largely look on the multi-domestic strategy. A good example of a company that has followed the multi-domestic strategy is Philips Company. The company used this strategy to promote innovation from the local research and development process, building strong entrepreneurial spirit, tailoring products to individual countries and maintaining high quality through backward integration. However the Philips Company also faced some challenges when implementing the multi-domestic strategy which includes; high cost of tailored products, growing fear of product duplication by other companies across countries, the market was running slow and product innovations which was more research based than market driven. How Philips Company used multi-domestic strategy to promote innovation from the local research and development process Depending on the type of a company, its assets and capabilities are either centralized or decentralized. In our study Philips Company employed decentralized control, that is, local decision making. Innovation is what maintains company competitive and developing or growing. Using international marketing platform, Philips Company used exchanges across national boundaries to satisfy human needs and wants by applying various market functions incorporated and integrated across multiple country markets. The integration process involved product standardization, uniformity in packaging, homogeneity in brand architecture, identical branding of names, synchronized positioning of products and well organized sales campaigns across the markets of different countries. For it to be carried out successfully, they developed adequate acquaintance with trade barrier issues, market environments and possibilities of effective coordination with the corporate as well as the home country policies. Customers decision making across countries largely depends on product beliefs, attitudes and social norms to the extent of quality attributes associated with the product and customers attitudes towards foreign brands and Philips Company was keen in ensuring the same. Such differences makes the marketers to wait for product adaptation in the target segments before setting the volume sales operations. How Philips Company used multi-domestic strategy to build strong entrepreneurial spirit According to T. Helen (2013) Philips Company fostered work cultures that encouraged enthusiasm, vision and problem solving skills that ensured entrepreneurial success. Some of the factors Philips Company employed to ensure entrepreneurial success was conducting a research where they came up with the following solutions; Involving employees who were in tune with their passion- involving people who were genuinely passionate about the problem the company was trying to solve and were energized to stand any challenge which came their way. Involving employees who always questioned how it can be done better.-those who largely suggested on how to improve and better the production. Optimistic about all possibilities employees. to be entrepreneurial by nature is to be optimistic, people who dont spend time thinking about what they cant do, people with aggressive challenges and big goals and push the boundaries of what was once thought impossible. People who take calculated risks and they can execute.-people who work autonomously, decisively and they can act on ideas to get real feedback. How Philips Company used multi-domestic strategy in tailoring products to individual countries Using the multi-domestic strategy, Philips Company introduced different aspects to different countries depending on their purpose. They adapted to each market based on differences in resource availability, cultural values, product usage and marketing opportunities. Some of the multi-domestic strengths Philips Company employed include; Customized offering. Companys ability to modify its activities and products to match the interests and needs of each market. Concentrated efforts. – This allows product, marketing and services optimization. Quick response. – Companys ability to effectively react to the changing needs of market place by identifying evolving trends. How Philips Company used multi-domestic strategy to maintain high quality through backward integration Reducing cost while saving money and improving efficiency are the two main reasons why MNEs pursue backward integration. S. Fredric (2010) defined backward integration as a process where a company is acquired that lies somewhere behind it on the production line for the entity that purchases the company. One way on how money can be saved through integration is saving money on transportation costs. Although L. Lau (2014) argues that it is not always advisable to pursue backward integration since it does not always result in saving money or efficiency in business development. Research one by S. Kyle (2011) shows that Philips Company maintained high quality by expanding the business to an area that was related to the production of the company. Some of the factors that affected Philips Company multi-domestic strategies include the following; Industry standards remained diverse. Slow but high cost harmonization standards. Customers continued to demand locally differentiated products. Being an insider remained critically important. – The perceived country of origin of the products had a bearing on the take up of the product and so local manufacture of goods was initially important to overcome the skepticism. Global organizations were difficult to control and manage. finding ways to incorporate operations, it was very difficult to decentralize and replace home country loyalties in different market countries. Management myopia effect.

The after effects of Abraham Lincolns Assassination had on the U.S Free Essay Example, 1000 words

The Agriculture policies, passage of Homestead Act and standardization of mass production introduced during Lincoln’s era continued even after his assassination, and this led to U. S. population increase, which tripled from 31 million in 1860 to 92 million in 1902. Immigrants came and were welcomed in US, and this led to shift of rural to urban societies, and small towns like Chicago were transformed to key urban centers in a short time (McPherson 22). Reconstruction This was the period that followed American civil war wherein the confederate army lost to the North. The Union Government was considering how to bring back the Southern states that had seceded during the civil war (McPherson 23). Lincoln was the president who came up with a plan on how America could go with the reconstruction. He proposed that for a southern state to be readmitted back to the Union, 10% of its voters had to swear an oath of allegiance to the Union. His plan was to give southerners full pardon and protect all the private properties except the retention of their slaves. The readmission of the southern states to the Union was to be done quickly by employing leniency and showing forgiveness. We will write a custom essay sample on The after effects of Abraham Lincolns Assassination had on the U.S or any topic specifically for you Only $17.96 $11.86/pageorder now This plan received full support by the moderate republicans in congress as it was deemed to bring an immediate end to the civil war. The assassination of Lincoln changed the entire plan and had an impact on the reconstruction process (Benjamin and Michael 94). Lincoln’s death had a significant impact on the people of the Northern and Southern states. His death intensified the hatred and the vengeful attitudes of the North towards the South, which gave reasons for radical republicans of congress to push their bills that would punish the states that had seceded. The extremists wanted to punish the southern states for seceding from the Union Government. As such, they started pushing a bill known as Wade-Davis Bill that demanded 50% of the Southern voters to swear allegiance and were to be given unequal treatment (Lewis 45). Though his wisdom had the power of controlling the radicals, Lincoln’s death left a void in leadership as his succes sor, Andrew Johnson, a southerner, could not convince the Congress on his proposal that was similar to that of Lincoln (McPherson 26). The Southerners were affected significantly by Lincoln’s death since they deemed him as the most moderate and kind hearted of the presidents at the North and believed that he would have checked all the extreme measures (McPherson 32).

Managing Nonmonetary Compensation Essay - 1756 Words

Executive Summary Background and Introduction Andrew Nelson, an accomplished respiratory therapist, works for Breathing Care Associates, and works out of the local hospital. High turnover, lack of managerial skills, and trying to lower labor costs has lead Drew to work many hours over his normal hours. He is an exempt employee and is not entitled to overtime, but he does get a dollar an hour for on-call services. Andrew has met his maximum â€Å"earned time† off and is in need of a vacation, but is denied because of staffing and the unwillingness of his supervisor to pay overtime to the non-exempt employee. Main Conclusions Andrew needs time off before he gets too â€Å"burned out,† but also needs to make sure the hospital is covered for†¦show more content†¦The company may want to consider revising their policy to limit the number of days an employee can request off each time. Employers must constantly review and revise their handbook and policies to keep it up to date with changes due to changes in operations of the company (West HR). One alternative is for Nelson to talk to Barb and his supervisor and kindly remind them that he worked seven days the summer before so she could be on vacation. Maybe Barb would reconsider working extra to cover, after talking to Nelson. Another alternative would be for Nelson to take off the just number of days his supervisor will allow, or Nelson does have the alternative to call in sick. Also, another alternative would be for Barb to work her normal schedule and Mr. Barnes (Matt) to work Nelson’s hours as he is an exempt employee as well. There is also the alternative of hiring an outside temporary service for that week as another option. Yes, they would be paying an outside service, but this alternative would alleviate Barbs concern of working seven days in a row; the hospital would be covered in the event of 24 hour service; Drew would get his much needed/deserved vacation; and what the supervisor would be paying in overtime he would pay a set rate to an outside source. This alternative would beShow MoreRelatedHuman Resources Development And Management Essay1680 Words   |  7 Pagesmisery to simply have a hefty paycheck, or if receiving a modest salary with numerous nonmonetary benefits is more valuable. In order to achieve a healthy work-life balance, it depends on one’s values, family life, and spending habits (Korkki, 2010). 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Tiny Influences free essay sample

â€Å"Please, can we have a story?† â€Å"Okay, but only one because it’s bedtime.† The two scramble for a place on my lap as if it’s stadium seating. Their freshly shampooed heads dampen my shirt with a fruity fragrance. As I turn the page, I hear a crisp rustle that comforts me more than any other sound. While Kyle and Marissa are lost in the magic of the story, I am drawn back in time to when their adventure began. I remember traveling through the Neonatal Intensive Care Unit thinking how polished and organized it was compared to the rest of the hospital. My shoes squeaked across the linoleum. The tang of antibacterial soap lingered. A steady thrum, thrum, thrum of monitors came from every direction. Pushing through the maze of incubators, I saw the crowd of white coats before I heard the alien cries. When I first laid my eyes upon my brother and sister, they were tiny, red, squealing bodies in a sea of frantic doctors. We will write a custom essay sample on Tiny Influences or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fear grasped my heart at the sight: The twins appeared inhuman. Fused eyes greeted me like those of a newborn kitten. I gaped. I boggled. Their size was minute. One pound 13 ounces and one pound 15 ounces are just numbers until they are attached to living, breathing beings. All I got was a glimpse and then the doctors dragged us away since we had not washed our hands. We were oblivious to the immense danger of germs to these premature lives. Retreating to a hospital room, my family gathered around the bed with tear-streaked faces. I felt like I’d swallowed a boulder. I scrunched the bedspread between my palms. I searched my family’s faces. No one seemed to know where to look. Each had the same question: â€Å"How could children so delicate possibly survive?† We said a heart-felt prayer that our new family would make it. I knew at that moment that it was out of our hands. During the next three months, Kyle and Marissa fought despite the odds. A morphine injection was essential just to touch their bodies. A micro-ventilator kept them alive, providing every bit of oxygen. Each twin underwent thoracic heart surgery during their first week of life. They endured numerous blood transfusions and spinal taps. Pneumonia infected their bodies four times. Sucking wasn’t instinctive. They needed training to do just about everything, but they succeeded and finally came home. When I supported their fragile heads that first time, I experienced terrifying rapture. It was so strange to hold these infants I had gazed at for months but had never been able to touch. I could not fathom that Kyle and Marissa were real. Peering into the pairs of blue eyes, I thought of what they had endured to be nestled in my arms. Coming home, however, did not mean they were normal babies. On the contrary, they needed constant attention. Exposure to any bacteria could kill them; consequently, they barely left our house for a year. So, our family became the hermit crabs of the block. Surgical masks were regular attire, and oxygen tanks were necessary appliances. Neither flu shots nor friends with colds were negotiable. In short, Kyle and Marissa took up the majority of my life. As I finish reading the book, I examine their captivated faces and realize the twins have no memory of these experiences that I will never forget. Their lives are not about what they conquered but what they confront each day. Recently, a woman said to me, â€Å"You are so good with those kids.† In contrast, I believe they have been â€Å"so good to me.† Caring for them has taught me more than I could ever hope to give in return.